De man die de wereld koffie leerde drinken


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SKU: de-man-die-over-koffie Categories: , Tags: , , , , , ,


The extraordinary life story of the most influential entrepreneur of NederlandWe drink tea and coffee every day still, virtually no one Alfred Peet (1920-2007), the coffee pioneer from Alkmaar that so defined the coffee culture. Immigrated to America he unleashed a tea revolution half a century ago. The founders of Starbucks, but also many other leading coffee entrepreneurs learned with him the box and call him ‘ the godfather of quality coffee. ” Peet distinguished himself by his vast knowledge and skill, but he was also feared for its high requirements and merciless criticism. In 1966 he founded in San Francisco Peet’s Coffee, a coffee shop that uitgroeidetot & Tea on a nationwide chain. He became wealthy as a coffee entrepreneur, but his way of working also claimed its toll on a personal level.

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Weight 380 kg

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