The extraordinary life story of the most influential entrepreneur of NederlandWe drink tea and coffee every day still, virtually no one Alfred Peet (1920-2007), the coffee pioneer from Alkmaar that so defined the coffee culture. Immigrated to America he unleashed a tea revolution half a century ago. The founders of Starbucks, but also many other leading coffee entrepreneurs learned with him the box and call him ‘ the godfather of quality coffee. ” Peet distinguished himself by his vast knowledge and skill, but he was also feared for its high requirements and merciless criticism. In 1966 he founded in San Francisco Peet’s Coffee, a coffee shop that uitgroeidetot & Tea on a nationwide chain. He became wealthy as a coffee entrepreneur, but his way of working also claimed its toll on a personal level.