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Chike Madame is also a local expression, meaning “nice lady”. This white beer, light and crispy, is a beer style brewed since the 17th century in Belgium (around Leuven) using wheat. Acidity coming from the cereal adds more freshness to the beer and can be updated with lime (very common in Germany). ‘En stoemelings’ are words from the language of Brussels. It means doing something under the table, in secret. For instance, during the prohibition, guys were brewing beer and distilling ‘en stoemelings.’ Why choose this? We began in a small kitchen within the basement; a big cooler for the beer. When we were bottling, it was in this same basement, in secret. We also began to sell the beers ‘illegally.’ So we were like a submarine, doing this ‘en stoemelings.’ The name remained afterwards.